The context
Mercy Ships
Mercy Ships is a global non-profit that provides free surgical and medical care primarily in West and sub-Saharan Africa. Being run almost exclusively by volunteers, their volunteer landing page isn't just a page—it’s the engine that keeps their fleet afloat.
Services
Copywriting
Landing page optimization
No-code development
Industry
Non-profit
The objective
Matching skills with life-changing opportunities.
The objective of their volunteer landing page is to incite users into taking a free quiz that matches their skills and experience to unique serving opportunities with Mercy Ships, whether it's doing surgical procedures, teaching or serving meals to the ship crew.
Initial observations
A disconnect in vision
While conducting an audit, I quickly found the following critical friction points on their existing landing page:
The new experience
Align design with messaging
The newly redesigned landing page highlights their true core value proposition: to make an impact on others' lives while changing your own.
Let's bring your vision to life.
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